It was on Jthat Microsoft bought LinkedIn from Reid Hoffman and Allen Blue, the two founders of the social network. The goal? To become the leader of digital companies. TikTok, without having made any official announcements about a price.Pinterest, for a $51 billion buyout, (not bad).In fact, the group has repeatedly expressed its ambition to buy a big social media platform like: The Microsoft Redmond group has a great interest in social media networks. So Microsoft owns Skype and LinkedIn, but wants to expand its tech investments (as if they’re not rich and powerful enough as it is 😂). Learn more about how LinkedIn makes money. So LinkedIn’s goal is to always increase the number of subscribers and their engagement. And the more data there is, the more advertisers (and therefore buyers) there are. So the more users there are, the more data there is to sell (logical). The advertiser sells its products and services via ads and content marketing.The user gains visibility, develops partnerships, and finds prospects.This data that we meticulously fill in is used (among other things) to carry out targeted LinkedIn advertising by advertisers. * That is, we all fill in our profile meticulously to boost our e-reputation. It sells highly qualified data* to professionals. For me, it is the smartest network of all. In its article, Forbes announces:ĭata Is The New Oil - And That’s A Good ThingĪnd LinkedIn has it all figured out. And today, the most valuable thing is our data (selling data), which already proved more valuable than oil (in 2019). It’s the only global professional network with millions of daily active users. 💰 LinkedIn has a monopoly on the market. It’s the largest professional social media, and also one of the most monetizable data recovery platforms. And why do you think that is?īecause LinkedIn is a very good investment. You know it’s going to hurt your bank account, but as soon as someone stumbles upon it, you’ll triple your ROI (return on investment). It’s kind of like buying Boardwalk in Monopoly. So Microsoft didn’t hesitate to drop a big bill to acquire social media giant LinkedIn.

Microsoft and linkedin